“With technology democratizing most markets and placing any company’s competitors just a click away, ensuring your hard-won customers stay onside involves a lot more than offering a product or service at the right price. Building brand awareness and then presenting top-rate customer experiences is a multifaceted process.
In our last article in this series looking at the many forms customer experience (CX) can take, we looked at empathy building between organization and end-user. This article looks at how building support and real-time data feeds for customer-facing staff can create outstanding CX.”
Read More at techwireasia.com.