BUSINESS ALCHEMIST: A superior Customer Experience is a Superior Business Advantage



“Protecting your “great idea” is often paramount to entrepreneurial thinking.

One of my favorite sayings is that I can create faster than a competitor can steal. To my knowledge, I have never witnessed someone stealing and executing my idea and competing with me or one of my clients. Though not an impossibility, this rarely, if ever, happens.

The key lies in the execution of the idea, bringing it to fruition. If it were easy, everyone would do it. You can’t steal execution! The best way to create competitive advantage is to execute the customer experience with excellence.”

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