{"id":764,"date":"2021-06-04T13:40:54","date_gmt":"2021-06-04T17:40:54","guid":{"rendered":"https:\/\/xla.tv\/?p=764"},"modified":"2021-06-04T13:40:55","modified_gmt":"2021-06-04T17:40:55","slug":"personalization-is-dead-long-live-personalization-2","status":"publish","type":"post","link":"https:\/\/xla.tv\/personalization-is-dead-long-live-personalization-2\/","title":{"rendered":"Personalization is dead, long live personalization"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-764\" data-postid=\"764\" class=\"themify_builder_content themify_builder_content-764 themify_builder tf_clear\">\n    \t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_9iv4904 tb_first tf_clearfix\">\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_1n9v906 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_aio546   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <blockquote>\n<p>In our pursuit of customers through personalization, we broke all kinds of social contracts &#8212; which had the opposite of its intended effect. Welcome to the era of partnership-based personalization.<\/p>\n<\/blockquote>\n<p>Read more at <a href=\"https:\/\/www.zdnet.com\/article\/personalization-is-dead-long-live-personalization\/\" target=\"_blank\" rel=\"noopener\">ZDNet.com<\/a><\/p>\n    <\/div>\n<\/div>\n<!-- \/module text -->\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t<\/div>\n<!--\/themify_builder_content--><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>In our pursuit of customers through personalization, we broke all kinds of social contracts &#8212; which had the opposite of its intended effect. Welcome to the era of partnership-based personalization. Read more at ZDNet.com<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalization is dead, long live personalization - XLA.TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xla.tv\/personalization-is-dead-long-live-personalization-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalization is dead, long live personalization - XLA.TV\" \/>\n<meta property=\"og:description\" content=\"In our pursuit of customers through personalization, we broke all kinds of social contracts -- which had the opposite of its intended effect. 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