{"id":725,"date":"2021-06-01T12:14:46","date_gmt":"2021-06-01T16:14:46","guid":{"rendered":"https:\/\/xla.tv\/?p=725"},"modified":"2021-06-01T12:14:47","modified_gmt":"2021-06-01T16:14:47","slug":"personalization-is-dead-long-live-personalization","status":"publish","type":"post","link":"https:\/\/xla.tv\/personalization-is-dead-long-live-personalization\/","title":{"rendered":"Personalization Is Dead, Long Live Personalization"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-725\" data-postid=\"725\" class=\"themify_builder_content themify_builder_content-725 themify_builder tf_clear\">\n    \t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_6ln6116 tb_first tf_clearfix\">\n\t    \t\t<div class=\"row_inner col_align_top col-count-1 tf_box tf_w tf_rel\">\n\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full first tb_sq4z117 tf_box\">\n\t\t\t    \t        <div class=\"tb-column-inner tf_box tf_w\">\n\t\t    <!-- module text -->\n<div  class=\"module module-text tb_pc60840   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p><span>&#8220;In our pursuit of customers through personalization, we broke all kinds of social contracts &#8212; which had the opposite of its intended effect. 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